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Website Design Elements that Affect SEO

Almost every online business has a website design in this digital age, and those brick-and-mortar businesses that don’t have one are considered old-fashioned. A well-designed website design plays a crucial role in improving the business’s online presence. As a professional and top-notch business website, this is always a crucial element. It has the sole power to boost any brand or business. So, creating a business website is meant to generate qualified leads for businesses and earn a high income.

Did you know that a website’s design has a significant impact on your site’s search ranking? Well, if you didn’t know this before, now you know. A good website design agency supports SEO, while a poorly designed website hurts your site’s ranking

Top website design elements that affect SEO

The American Web Coders is a leading Web design company in Los Angeles, California, USA. American Web Coders has brought up some elements of web design that affect SEO. We are discussing the top six of those elements in this blog.

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Fast Loading Time for Website Design

Research suggests that more than 40% of website visitors leave the site if it takes more than 3 seconds to load. You need to make sure that your website loads within the first 3 seconds to prevent the visitors from leaving. It is the most significant turning point for a website and will determine the conversion rates and generate more leads. The slower your page loads, the higher the bounce rate. And, the longer you can keep the visitors on your site, the better it is for your site’s SEO. 

Responsiveness for website design

A responsive website design works perfectly across various devices with different screen sizes. It plays a vital role in ranking the website. Approximately 60% of all online searches are made from mobile phones. Hence, websites need to be mobile-friendly. If your website is mobile-friendly, visitors are more likely to check your site, which leads to a greater on-site time, improving the conversion rate and boosting your website’s Search Engine Optimization (SEO).

Quality Visuals for Website Design

On-site time, also known as dwell time, contributes a lot to rank your site. A good website design with high-quality visuals helps your brand build trust with the visitors. Moreover, it also improves your brand authority. Therefore, you use great visuals and quality content, it keeps the audience engaged and makes them stay longer on your site.

Easy Navigation for Website Design

The most essential element of a website’s design that affects the SEO ranking is the website’s navigation. It makes it easier for visitors to find the information they are looking for. Search engine optimization crawlers and bots use this navigation system to index the pages on your website and determine the domain and page authority. It enhances the user experience and encourages them to stay on your website for a longer time.

Images & Videos for Website Design

Adding images and videos to your website, firstly, provides a positive user experience, and secondly, helps with SEO. You need to make sure that the images and videos are not too heavy and load quickly. Optimizing images and videos for search engines is also a great way to generate more traffic to the site.

Programming Language

Languages such as JavaScript and Flash are difficult to read by search engine crawlers, and they limit your website’s online visibility. If you need to add elements that can be done using these languages, try to limit them. Never use such elements in areas of your site that you want to be crawled by the search engines.

Conclusion

As much as a website’s design affects the user experience, it also affects search engine crawling and ranking. Your site’s design directly relates to your website’s SEO performance. When your website follows all the instructions specified by search engines, your website’s chances of ranking higher on the search engine increase

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