As per the latest statistics, anti-counterfeiting the counterfeiting industry is going to take another leap in the coming year and achieved a profit of $3 trillion in the year 2022.
Counterfeiting goods are free for the customer to use and it is the tendency of human nature to follow the comfort zone. Similarly, if a customer is getting the same product at cheap rates then why do they go to the store of the original brand irrespective of the fact that they are buying counterfeited goods? We have described below that – why customers didn’t create a difference in the original and counterfeited items in one sight.
For an entrepreneur who is worried about this problem, we have a solution for you after reading the whole so this is important to not stop reading till the end
Here are the following things which a customer couldn’t understand about counterfeiting goods
- Quality –
From the counterfeiting products, the reason why customers didn’t understand the difference is because of the minor difference in quality. Counterfeiters know what is the level of quality and how much effort they need to put on for making the perfect match. The counterfeiting goods are manufactured in the same factory but there is a fake label, design, and number. This is a behind-the-door act that a brand owner could also not recognize.
- Online process –
The root of the whole counterfeited matter originates from the Internet. Online brands and counterfeiters could make anyone fool without any suspicion. Today there are millions of people who purchase items or products online and there is a variety of sources available. To get the better stuff online or avoid time consumption in hustling to the crowd, people love to give preferences to online purchases. Who knows if the product which is going to get on board is from a nearby location or distant? For counterfeiters, this process is effortless and not complicated too.
- Product with packaging –
Today counterfeiter doesn’t spare a single thing not even the packaging of the product. They manufactured the item with the same packaging that makes no difference to the customer except the serial and bar code of the original product.
A quick solution to deal with the counterfeiting
If you want to get rid of this problem then it is crucial to follow the below-mentioned tips in the business –
- Register the brand’s property –
This is crucial to bring the patent-protected solutions into the picture and if you want to keep the brand’s property safe and secure then have a patent of logos, design, labeling, and other required stuff. If you register all intellectual property of the brand then no one could copy the product and sell it to the market.
- Anti-counterfeiting assistance from Blokchi –
The best alternative to counterfeiting is Anti-counterfeiting. With the introduction of the Anti Counterfeiting solution by Blokchi, entrepreneurs don’t need to worry about this counterfeiting attack. Blokchi takes care of almost everything and alleviates the problem with their expert solutions. Human Developer This is becoming a huge headache for entrepreneurs globally and creates a blockage to acquiring new customers. After introducing this solution, a brand owner could save the liabilities and intellectual property of the brand. If we talk about the whole anti-counterfeiting strategies then here you have a look –
- Monitor the whole process online
- Educate the customer
- Patent is needed
- Read the rules and regulations
- Brand audit
Benefits of anticounterfeiting in business
Here are the following benefits of anti-counterfeiting that you shouldn’t ignore –
- Boost the revenue –
The revenue which was stuck somewhere is now ready to follow its pace. After eliminating the hurdles from the path, now everything is now on the same track to achieve the milestone of success.
- Bring the customer back –
Now the business is ready to welcome the customers and it unlocks the door to new opportunities as well.
- Make it secure and safe –
With the help of anticounterfeiting benefits by Blockhi, the security of the products and brand’s intellectual property get improved more than it was not before. For any brand, nothing is more important than the security of the brand’s property. After scanning the bar code of the product, the owner can acquire all the information regarding manufacturing and packaging. Also if any product gets counterfeited then the counterfeiter couldn’t sell it in the market.
- Builds authority –
Losing the trust of the customer is easy but it’s hard to build it again. Building authority will take time but it requires effort and patience to make things happen. Assurance from the brand assists to bring everything on track and show up and speak regarding the whole incident.
Wrapping Up –
Customer awareness plays an important role otherwise you could fall into big trouble. Hope you enjoy reading.