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Channel Letter Signs: The Top 5 Facts You Need to Know

Channel letter signs are one of the oldest forms of outdoor advertising, and they can be an effective way to draw people into your business. Yet, these signs can be expensive, so it’s important to know what you’re getting into before committing to this approach.

Here are the top five facts about channel letter signs that every entrepreneur should know before investing in these types of outdoor advertisements.

1) What Are Channel Letter Signs

A channel letter sign is a type of sign that is created using two parallel channels that are filled with water. When electricity runs through the water, it creates a neon-like effect.

Channel letters are often used for business signage because they’re easy to read, and they’re versatile enough to be used on most surfaces.

Here are five facts about channel letter signs that you should know.

  1. Channel letter signs usually have four or six individual letters, which can be made up of different shapes like circles or squares, in each one.
  2. They can be made out of metal, PVC plastic, or glass tubes.
  3. There’s no need to install special wiring when installing a channel letter sign.
  4. The tube spacing varies depending on what size of letters you want to use. More room between them means bigger letters.
  5. There’s not an exact science for installing these signs. But generally the best option is mounting them onto the front side of your building. So, that people driving by will see them well from their angle.

2) What Type of Channel Letters Do You Need?

When looking for channel letters, there are many options. There are many factors that will help you decide which type is best for your situation. Let’s cover the basics of what you need to know about channel letters.

1) What Size Should I Choose?

This will depend on the location of your business and the height of the building where you want them installed. If you’re installing them on a high building, it might be best to go with a larger size like 18 inches tall by 24 inches wide in order to make sure they’re visible from far away.

2) How Much Power Do They Require?

Channel letters can use either AC or battery power- this is an important factor if there’s no electrical outlet near by. Or if they’ll be installed outdoors without access to electricity.

3) How Do You Choose Letter Color?

When choosing the color of your channel letter sign, it is important to take into account what your signage will be placed in front of. For example, if you place your sign in a brick building. Red letters will not work because the bricks are going to make the sign look pink.

Similarly, if you put your sign on grass and want blue letters, the green grass will make them look Gray. In these cases, it is best to go with contrasting colours that stand out against the background. So, they are easy for people to see.

4) How Big Should Your Sign Be?

The size of your sign should depend on the size of your business and where you’re placing it. If you have a small business, a 48-inch tall by 24-inch-wide sign will do just fine.

For larger businesses, it’s best to go with a larger sign. An 80-inch tall by 40-inch-wide sign can do the trick!

5) Who Can Install Channel Letter Signs?

Installing channel letter signs are a big deal. They’re the first thing people see when they come and visit your business, so you want them to be perfect. That’s why it’s important that you make sure you hire a professional for the signage installation.

Here are some things you should know before hiring someone for this type of project:

  • Be sure to call up at least three references and ask about how satisfied they were with the installation process. As well as what their opinion is on the company itself.
  • Be sure that they’ll have enough materials on hand since not all stores carry these supplies in stock.
  • Find out if they’re insured so that any damage done while working is covered by their insurance policy, not yours.

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