1- People prefer video testimonials.
Consumers prefer watching videos to reading text. They just prefer to watch videos made by a video production company near me.
Video testimonials can provide a better customer experience and help the marketing team effectively move their flyer through the sales funnel.
Make more use of video testimonials because they can be shared easily via different platforms such as your website as well as your social networks.
2 – People share videos more than images or texts
12x more is the number of times videos are shared compared to texts.
You know that videos on social media get more likes and shares than images or texts. Even social media giants like Facebook have increased their investments in video marketing, considering this fact.
3 – It is very effective in playing with emotions and triggering emotions
When it comes to making decisions, emotions play an important role (the most important in fact), even though most people claim that they only make rational decisions.
The best thing about video testimonials is that they allow you to see and hear another person’s experience. They can efficiently send how they utilized a specific service or product.
Through a video testimonial, a customer can tell the world how they feel better after an experience. It helps you observe his facial expressions and can hear the modulation bill.
So your potential customer will feel the same way when a customer happily and gratefully recounts their experience after using your product or service.
4- For a better retention rate
Most people forget text information, but if you convey a message through a video, it can stay in their minds for a long time.
So, you can get a high retention rate if you create a video testimonial for your product rather than explaining through texts.
In fact, videos have a better effect on the brain than stories. People remember the information they convey through engaging visuals.
Create video testimonials for marketing your product, keeping in mind the best benefits of your product. And make it more visually appealing by adding text and graphics.
5- Consumers prefer to look at user reviews
Many people look at reviews before buying a product, and they even trust reviews from strangers. They trust the testimonials and reviews they see and are more likely to purchase the product.
The video testimonials you use for marketing purposes should be trustworthy. Choose a relaxed atmosphere to film the testimonies to achieve a natural effect.
Remember that if your client watches your video testimonial and trusts it, it can be a psychological marketing concept through which you can generate more leads.
6 – Generate leads through social proof
Social resistant is a significant issue in decision making. You can easily generate more leads by doing video testimonials if they are trustworthy. Sometimes customer reviews can be more reliable than personal reviews.
Marketers use different powerful tools to market their products or services like social media posts, comments, user reviews, and ratings.
Video testimonials differ a bit from the category above, but the same principles apply here as well. You can improve social proof through video testimonials and generate more leads.
7 – Better conversions
The main objective of any marketing strategy is to convert a potential customer into a paying customer. And you can’t find a better way to convert than a video testimonial.
Based on some marketing studies, many professional content marketers claim that they use video content to achieve organizational goals. They know video testimonials work and can help a business generate more leads.
Many top brands around the world invest a lot of money and time in creating video testimonials with their impact on customers in mind. They realize that these videos can convert customers and generate revenue.
A video testimonial featuring one of your satisfied customers is a great way to generate leads through the best video companies near me. The reason for this is that many people prefer videos, and they can have a higher retention rate than just text content.
Video testimonials can be a great marketing tool because they can create emotional connections. A video of real people about a particular product or service can be more effective. People can easily understand the value and importance of your services and products.
Other than that, you can create a real experience for your flyer by using video testimonials for marketing.
Make video testimonials for whatever type of business you run to promote your products or services. They can certainly have the right impact to generate leads in the best possible way.