Vehicle wraps are one of the most popular trends in marketing these days – and for good reason! If you’ve ever driven around town, you’ve probably seen some sort of wrap covering the side or back of a car, van, or truck.
Vehicle wraps have been proven to get your brand noticed in this over-saturated digital world and are especially useful when it comes to targeting audiences who spend their time on the go.
Although they can be effective on their own, there are also some other things you should consider adding to your vehicle wraps if you want to get even more out of them.
Step 1: Choose Your Graphics
Choosing the right graphics is a key component of your vehicle wraps. It’s important to consider both the design and the size of your graphics when designing your wrap. You’ll want the design to be large enough so that it can be seen in traffic. But not so big that it looks cluttered or out of place on your vehicle.
If you’re considering a logo as part of your graphic design. Make sure you have an idea of where you’d like it on the vehicle before choosing a wrap size. Because logos usually take up more space than any other type of image.
Step 2: Select High-Quality Materials
Your vehicle wraps should be made of high-quality materials. You’ll want to consider the following: type of vinyl, thickness, and durability. There are two types of vinyls: cast and calendared.
Calendared vinyls have a more consistent surface (smoother) than cast vinyls which are a bit more textured.
Vinyl is also available in various thicknesses (ranging from 1 mm up to 10 mm). Thicker vinyl will last longer, but it’s heavier and can be more difficult to install on your vehicle.
Step 3: Hire Professionals
After you’ve created a plan for your vehicle wraps, you’ll need to find professionals to execute the project. Hiring professionals can help save time and ensure that every detail is attended to.
When you are searching for a company, ask these questions:
- What types of projects have they completed?
- Who will be working on my project? Who will be working on my project, and how many?
- Do they offer other services? (Advertising, photography)
- What is their turnaround time? How much time does it take them from beginning to end?
Step 4: Go Through the Process
- Draw up a plan on paper or computer. Sketch out the design you want for your vehicle, whether it be a logo, color scheme, or pattern. If you’re not artistically inclined, use websites like Google Images or Pinterest for inspiration.
- Make sure your design will work with the shape and size of your vehicle. You want people to be able to see what you’re advertising from any angle and at any distance.
- Next, calculate how much material you’ll need for each part of the design: roof, sides, back window and front window. If you want extras like stripes or logos on top of your vehicle wraps (which can add an extra $50-$150 per side). Make sure that’s accounted for in your budget too.
Step 5: Post-Installation
A vehicle wrap installation is just the beginning of what you can do with a vehicle wrap. Once it’s installed, you’ll have to consider how your vehicle will be cared for in order to keep the wrap looking good.
Here are some essential things that you should add to your vehicle wraps:
1. Rain X:
It is a must if you live in an area with lots of rain and snow. This product helps protect the decals from water and dirt that can be driven over by other vehicles.
2. Bug Remover:
This can be used on any car, but it’s especially useful on those with vinyl wraps because bugs make nasty stains on them. The remover will get the stains out without damaging the vinyl or leaving any sticky residue behind.