Instagram is constantly updating and changing. What makes the Instagram app so exciting is that it’s always coming up with new ideas, testing new features, and responding to the ever-changing social media landscape.
This means you can always use Instagram in new ways to promote your brand.
These new features can be designed to help businesses sell more, for creators to create more interesting content, or for users to have a better experience with the app in their daily lives. Either way, it’s important to stay on top of all the new Instagram features if you want to get the most out of your Instagram account.
New Instagram Features For All
Here are some of the latest and most exciting Instagram features you can use on the photo sharing app.
New payment service
Instagram has launched a new payment plan that could revolutionize how small and large businesses like the global B2B marketplace and social media marketers use Instagram to sell products.
Using this feature, users can purchase products and track orders directly from small businesses through their DMs.
Users send messages directly to qualified small businesses they are interested in. Here, they can chat with the business and ask questions. When they are ready to buy, users can pay for their order directly in the message thread.
They can also follow the rules and ask follow-up questions in this thread.
This feature is based on the idea that customers chat with small businesses through DM before placing an order. This innovation simplifies the customer journey here and makes buying and selling on social media easier.
Payments are made through the Meta Pay platform.
Instagram introduces a new searchable and powerful map experience. In this way, users can search for famous landmarks around them.
The map will provide filters that the user can select. This includes categories such as hotels, cafes, theaters and restaurants. You can also search for hashtags, or search for hashtags in posts and user stories. Place stickers make this possible.
Users can also move the map around for a more immersive navigation experience. Before that, Instagram’s map experience consisted only of letters.
This is an important part of finding small business users. It’s also a great way for small businesses to develop a strong online presence.
Featured image grid
Grid posting allows you to pin up to three selected posts on the Instagram grid. If you want your audience to see relevant posts like the Chinese B2B platform does, those posts can take a permanent place at the top of your profile.
Wondering how to pin a grid? Follow these three steps:
- Find the letter you want to add
- Click the three dots in the upper right corner
- Choose to add to your profile
New home feed
Instagram is testing a new design for families. The new family meal offers an immersive experience where video becomes a bigger part of the meal and takes up more space.
The new home page list is being run as a test to see how users interact with the new design on mobile devices. This is a response to the perfect TikTok home screen design.
Instagram is testing its “Get Quote” button, which will be a great new feature for businesses on the platform.
This is a new sticker that can be used in Instagram Stories. Using the sticker, users can request donations from brands for a specific product or service they are promoting in their stories. Users can also add custom questions they can ask the form through direct messages.
This is a great way for brands to use Instagram to promote lead generation.
Instagram Reels have been extended to 90 seconds instead of the previous 60 minutes. This may seem like a small Instagram update, but it allows creators to create interesting content on their Reels.
The scrolls have become interactive thanks to the new stickers in these videos. Like Instagram Stories, Instagram Reels have been introduced with interactive stickers like emoji sliders, polls and quizzes.
Everyone loves these posters, so it’s great to see how designers and developers are using them to boost engagement.
Users can use the front and back cameras to record video from both sides at the same time. This is a great way to create a scroll that includes your face to action. Both services also let users know about your experience and see it with you.